Event App
"Empowering city dwellers: Event discovery app with map search and ticket purchasing convenience."
Design for Customer
︎ DURATION
︎ SCOPE
︎ TOOLS
︎ 12 weeks
︎ UX
︎ Figma
Research︎
User Interviews
︎ 129 + 4 + 8
We received 129 event attendees survey by widely distribute throughonline channels, social media, and targeted advertising. We also conducted survey to another 4 event organizers, and 8 event promoters and marketers. Not competing with facebook events or partiful, we wanna explore the events outside the social circle.︎ Event Attendees
︎
Potential Users
︎
Event Organizers
︎
Promoters
User Research︎ Pain Points
- Difficulty in discovering events outside social circle
- Existing event platforms fail to foster meaningful engagement and feedback, leaving 90% of attendees dissatisfied with the lack of interaction. Moreover, the absence of a social infrastructure inhibits connections between event hosts and participants, leading to a fragmented experience
Insights ︎
Project Goal ︎ Increase Event Discoverability
Implement robust event discovery features, advanced search options, and personalized recommendations to help users easily find relevant events tailored to their preferences and interests.
Project Goal ︎ Encourage Engagement
Evolve into a thriving community where users feel connected, supported, and inspired to engage with each other, fostering a sense of belonging and enriching the overall event experience.
Design ︎
Key Features
︎
Map Navigation Event Discovery
This updated framework emphasizes the significance of location in the user experience for both event organizers and attendees. By considering the geographical context, the app can enhance event visibility for organizers and provide a more personalized and convenient experience for attendees. Continue to refine these aspects based on user feedback and the evolving needs of both the organizers and the audience as you move forward with the design and development of the app.
Key Features︎
Real-time Comments and Follow Up Rating Empowering Community Engagement
This updated framework emphasizes the significance of location in the user experience for both event organizers and attendees. By considering the geographical context, the app can enhance event visibility for organizers and provide a more personalized and convenient experience for attendees. Continue to refine these aspects based on user feedback and the evolving needs of both the organizers and the audience as you move forward with the design and development of the app.
Development ︎ Visual Design Exploration
Office updates simulate with social media home page
High Fidelity Mockups︎
HI-FI︎Event Discovery through Map Navigating
HI-FI︎Event Discovery through Recommendations and Categories
HI-FI︎Event Detail with Community Hub
HI-FI︎Saved Events
HI-FI︎Ticket Purchase
